Far East Hospitality Holdings Pte Ltd (Far East Hospitality), a premier hospitality assets owner and operator, is a 70-30 joint venture formed in 2013 between Far East Orchard Limited (a listed company under Far East Organization) and The Straits Trading Company Limited. In the same year of its formation, Far East Hospitality through its wholly-owned subsidiary Far East Hospitality Investments (Australia) Pte Ltd, completed a 50-50 joint venture with Australia’s Toga Group.
With the joint ventures, Far East Hospitality has established itself as a regional hospitality owner and operator with a sizeable overseas network. It now has a combined portfolio of more than 14,000 rooms under management over 90 hotels and serviced residences in seven countries – Australia, Denmark, Germany, Hungary, Malaysia, New Zealand and Singapore. Far East Hospitality’s stable of 9 unique and complementary brands – Oasia, Quincy, Rendezvous, Village, Far East Collection, Adina Hotels, Vibe Hotels, Travelodge Hotels and TFE Hotels Collection – present excellent opportunities for cross-selling initiatives across the different brands and geographic markets, offering guests with a greater diversity of choices and locations. Far East Hospitality also owns more than 10 hospitality assets in Australia, Denmark and Germany.
Far East Hospitality’s two key markets are Singapore and Australia. In Singapore, the holding company’s hospitality management arm, Far East Hospitality Management, operates a portfolio comprising 21 hotels and serviced residences. Toga Far East Hotels, its joint venture in Australia, is a leading hotel operator across Australia, New Zealand and Europe managing over 70 strategically located hotels within this portfolio.
Far East Hospitality Management was first established in the mid-2000s as a dedicated business division under Far East Organization to focus on the development and management of the Organization’s fast expanding hospitality portfolio. Backed by more than 50 years of real estate development and management expertise with a proven track record in hospitality asset enhancements and operations, Far East Hospitality Management carved a strong presence in Singapore specialising in the mid-tier to upscale hospitality sectors with its unique style of pragmatic hospitality that offers its guests fuss-free, authentic, local experiences. To read more articles about our properties, see our press releases.
Far East Hospitality understands that with the increasing sophistication of travellers, there has been a move away from the traditional tourist offerings for the mid-tier sector. This is where Far East Hospitality offers its distinctive approach to segmenting its hotel brands based on traveller profiles instead of focusing on demographics, countries of origins, or the traditional star-rating system.
This strong customer-focused approach is coined “Singapore-inspired” hospitality. It is carried out through four key attributes:
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Each hotel and serviced residence is curated to offer a differentiated experience for travellers.
The Oasia brand epitomises a restorative respite in the city that inspires and empowers wellness-conscious to Journey Well when travelling through three wellness pillars – Refresh, Refuel, and Recharge.Learn More
The Quincy brand is about creating a social, club-like guest experience for social connectors through exciting lifestyle activities led by a team of highly engaging hosts conducted in a quirky, stylish and upbeat environment.Learn More
The Rendezvous brand embraces romance – of the past, the present, and life. The brand inspires conventional travellers to connect with the city, explore the culture and create cherished moments through its brand pillars – Romance the city, Romance the culture and Romance life.Learn More
The Village brand reflects the uniqueness of the urban neighbourhood where the property is located. The brand delivers memorable experiences that enable urban explorers to live like a local through three brand pillars – eat like a local, play like a local and explore like a local.Learn More
The Far East Collection features a unique selection of properties strategically located in the city. Situated near the bustling shopping district in Orchard or the renowned heritage streets of Chinatown, guests are presented with dining, shopping and entertainment options within walking distance.Learn More
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