Singapore, 12 June 2013 -Far East Hospitality today announced the refresh of its Village portfolio of hotels and residences. The refresh will see the renaming of the Village properties, in line with a sharpened brand proposition for guests of delivering unique, authentic local experiences which is comfortable and memorable in a seamless manner. In addition, refurbishments will be unveiled for six of the eight Village properties. As Singapore’s largest operator of hotels and residences, this is part of Far East Hospitality’s broader strategy to refresh guest experience and provide a unified theme across the Village brand while delivering Singapore-inspired hospitality to guests.
On the Village brand refresh, Mr Arthur Kiong, Far East Hospitality’s Chief Executive Officer said, “Today’s generation of savvy guests want authentic, differentiated experiences. The Village brand has always been about providing these unique, local experiences through harnessing the strengths of the locales, and our guests have consistently told us that they appreciate the localized Singapore experience that Village properties provide. As a home-grown hospitality brand, the Far East brand of hospitality is one that is Singapore-inspired and we are bringing this to life by having each Village property draw inspiration from the immediate surroundings to be infused into the guest experience.”
Unified Village branding
With its strategic locations within Singapore’s cultural enclaves, Village hotels and residences draw inspiration and vitality from its surrounding neighbourhood to provide guests with opportunities to experience and explore the culture and local offerings by living like a local. These include regularly updated Walking Guides for guests at the respective precincts such as Kampong Glam and Little India and Robertson Quay. Guests staying at Village Hotel Albert Court and Village Hotel Bugis can expect to taste Indian Kulfi ice-cream, Chinese stuff buns and Malay pastries with Multicultural Food Tasting activities. Village Hotel Changi is also offering activities like cycling, yoga, zumba classes as well as day trips to Pulau Ubin for its guests. The hotel provides bicycle rental for the convenience of guests to commute around the surrounding vicinity.
In line with the focus on the unique experiences of the individual locations, the Village portfolio of hotels and residences will also be renamed to focus on the precincts they are situated in so that it is more intuitive for guests. The hotels and residences that have been renamed are:
New Name of Hotel/ Residence
Formerly Known As
Later this year, the Peranakan-inspired Village Hotel Katong, which is also flagship hotel for the Village brand, will open its doors to guests. Located in the heart of Katong, Village Hotel Katong is a smoke-free hotel that will feature the Peranakan heritage of Singapore’s eastern regions of Katong and Marine Parade with Straits Chinese design accents.
Village refurbishment plans
As part of the Village brand refresh, the various properties will also undergo refurbishment in rooms, façade and facilities.
The refurbishment works for the Village hotels and residences are currently in progress and expected to be completed by the end of the year.
About Far East Hospitality
Far East Hospitality Management is Singapore’s biggest hotels and residences operator. It is the hospitality management arm of Far East Orchard Limited, a listed company under Far East Organization, Singapore’s largest private property developer. First established in the mid-2000s, Far East Hospitality offers home grown world-class Singapore hospitality services for business and leisure travelers for short and long term stays, across a wide variety of premium accommodation options in choice locations. Far East Hospitality’s portfolio in Singapore comprises of eight hotels and ten residences with a combined inventory of more than 3,500 units as well as the Sri Tiara Residences in Kuala Lumpur, Malaysia. They include the multi award-winning Quincy Boutique Hotel, as well as Oasia Hotel Singapore near Novena, Village Hotel Changi, Serviced Apartments Orchard Scotts Residences and Orchard Parksuites. For more information, visit www.stayfareast.com.