FOR IMMEDIATE RELEASE
FAR EAST HOSPITALITY UNVEILS NEW BRAND: THE CLAN HOTEL
Singapore, 9 July 2018 – Far East Hospitality, one of Singapore’s leading operators of hotels and serviced residences, today announced The Clan Hotel – a new brand under its portfolio. The homegrown company signed a management agreement with its parent company Far East Organization and will be responsible for the overall management of the new brand.
The Clan Hotel, with its first property slated for opening in mid-2020, targets affluent and tech-savvy business travellers in their late-20s to mid-40s who are drawn to hotels with compelling stories.
“Travellers are increasingly integrating work with leisure today. A hotel must not only be well-located, it must also be experiential and memorable,” said Mr Arthur Kiong, Chief Executive Officer of Far East Hospitality. “Currently, there is a gap in the market for a hotel that offers an optimal combination of value for money, high quality of hospitality standards, and a strong sense of place. With The Clan Hotel, we hope to address this gap as the property draws inspiration from The Clan Association’s values of family, harmony, and companionship.”
Unique Sense of Place
Located at Far East Square, the 324-room property, is a modern take of an era when settlers arrived from China Southern provinces and attempted to make it in Singapore, then a third world country. The Clan Associations took care of these immigrants, treating them family, neighbours, and friends. It is this pioneering spirit of hope, aspiration, and camaraderie that developed Singapore into a sophisticated metropolis today.
To immerse guests in this era and truly experience Singapore-inspired hospitality, The Clan Hotel’s interiors will be designed with monochromatic images of bustling streets and shophouses, samsui women and coolies, and warehouses bursting with exotic goods. This design concept takes its inspiration from various clan associations that lined the area of Far East Square, Amoy and Cross Street.
Guests will also be treated as a member of an exclusive Club, with highly customised services relevant to the upper mid-tier clientele such as the serving of Chinese Tea in the Living Room upon check-in.
As part of the hotel management agreement, Far East Hospitality’s responsibilities will include hotel operations, and sales & marketing functions.
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About Far East Hospitality
Far East Hospitality Holdings Pte Ltd (Far East Hospitality) is an International hospitality owner and operator with a diverse portfolio of 10 unique and complementary brands of hotels, serviced residences, and apartment hotels, including Oasia, Quincy, Rendezvous, Village, Far East Collection, Adina Apartment Hotels, Medina Serviced Apartments, Travelodge Hotels, Vibe Hotels and TFE Hotels Collection.
Far East Hospitality owns more than 10 hospitality assets and operates a combined portfolio of close to 14,000 rooms under its management across 90 hotels and services residences in seven countries – Australia, Denmark, Germany, Hungary, Malaysia, New Zealand and Singapore, with more in its development pipeline.
Far East Hospitality is a 70-30 joint venture formed in 2013 between Far East Orchard Limited (a listed company under Far East Organization) and The Straits Trading Company Limited. In the same year, Far East Hospitality, through its wholly-owned subsidiary Far East Hospitality Investments (Australia) Pte Ltd, completed a 50-50 joint venture with Australia’s Toga Group to form Toga Far East Hotels (TFE Hotels).
For more information, visit www.stayfareast.com.
For media enquiries, please contact:
Rachelle Tan / Debbie Song
M + 65 9011 0055 / +65 8360 9705
Far East Hospitality Management
D + 65 6830 6652
M + 6596811169